Survey Suggests Mobile Banners Being Replaced By Native, Video Formats

Survey Suggests Mobile Banners Being Replaced By Native, Video Formats

But native ads face challenges too, as marketers express ambivalence

Discovering Opportunities To Drive Your Mobile Web & App Optimization Strategy

Discovering Opportunities To Drive Your Mobile Web & App Optimization Strategy

When it comes to optimizing your mobile presence, where do you begin? Columnist Aleyda Solis shares the questions you should ask yourself to get started.

Facebook Rolls Out Live Streaming “Mentions” Android App For Verified Users

Facebook Rolls Out Live Streaming “Mentions” Android App For Verified Users

Verified users with Android phones will now have the ability to stream live video on "Mentions," as Facebook continues its foray into live video.

MediaBrix Brings Its Brand Of Mobile Ads To Messaging App Kik

MediaBrix Brings Its Brand Of Mobile Ads To Messaging App Kik

New York City-based company is the latest to try its hand at user-rewarded advertising on this booming service.

Facebook Ad Budgets Rose 11 Percent In Q4 On Higher ROAS [Study]

Facebook Ad Budgets Rose 11 Percent In Q4 On Higher ROAS [Study]

Advertisers spent more on Facebook video ads, dynamic product ads and carousel ads during the holiday shopping quarter.

SEO

DuckDuckGo Ends 2015 On A High Note, Reaches 12M Searches In A Single Day

DuckDuckGo Ends 2015 On A High Note, Reaches 12M Searches In A Single Day

The privacy search engine averaged more than 10 million searches per day by the end of the year.

How to Build an Empathetic Social Media Strategy for Times of Tragedy

How to Build an Empathetic Social Media Strategy for Times of&nbspTragedy

In crisis and tragedy, we turn to social media, so here's how to make sure your brand responds appropriately and you stay sane.

Survey Suggests Mobile Banners Being Replaced By Native, Video Formats

Survey Suggests Mobile Banners Being Replaced By Native, Video Formats

But native ads face challenges too, as marketers express ambivalence

Discovering Opportunities To Drive Your Mobile Web & App Optimization Strategy

Discovering Opportunities To Drive Your Mobile Web & App Optimization Strategy

When it comes to optimizing your mobile presence, where do you begin? Columnist Aleyda Solis shares the questions you should ask yourself to get started.

The Majority of B2B Companies Are Using Incomplete Data

The Majority of B2B Companies Are Using Incomplete Data

Almost three quarters of the records in B2B marketing databases are inaccurate or incomplete, according to a new study by Dun & Bradstreet NetProspex.

Forget B2B or B2C - It's About C2B

Forget B2B or B2C - It's About C2B

Speakers at IBM Amplify zero in on a better way to think about marketing strategy—the customer-to-business approach.

Facebook Rolls Out Live Streaming “Mentions” Android App For Verified Users

Facebook Rolls Out Live Streaming “Mentions” Android App For Verified Users

Verified users with Android phones will now have the ability to stream live video on "Mentions," as Facebook continues its foray into live video.

MediaBrix Brings Its Brand Of Mobile Ads To Messaging App Kik

MediaBrix Brings Its Brand Of Mobile Ads To Messaging App Kik

New York City-based company is the latest to try its hand at user-rewarded advertising on this booming service.

SEM

PPC Paydirt: Check Out Our Top Paid Search Columns Of 2015!

PPC Paydirt: Check Out Our Top Paid Search Columns Of 2015!

From retargeting tactics to time-saving AdWords scripts, our top SEM columns from the past year covered a diverse range of topics. Check them out!

Bing Now Powers AOL Search: What Advertisers Need To Know

Bing Now Powers AOL Search: What Advertisers Need To Know

The move is now official: Bing has taken over serving search results and ads for AOL from Google. Initially announced in June 2015, the 10-year deal affects all AOL search traffic worldwide and on all devices. For more details on what this means in terms of market share, be sure to read Greg Sterling’s coverage on Search Engine Land. Here’s a look at what the move means for those managing Bing Ads campaigns.

What Time Is The Super Bowl? Google & Bing Are Confused

What Time Is The Super Bowl? Google & Bing Are Confused

You might get information for 2015, depending on how you ask.

Charles Perrault Google Doodle Marks 17th Century Fairy Tale Author’s 388th Birthday

Charles Perrault Google Doodle Marks 17th Century Fairy Tale Author’s 388th Birthday

Today's Google logo has been replaced with series of Doodles to honor Perrault classics like "Cinderella" and "Sleeping Beauty."

Charts

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