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4 Simple Steps to Give Your Website a Fall Overhaul

Spring cleaning is a time to prepare for the busier months ahead, while fall overhaul is a time to come back from the distractions of warmer/sunnier days and prepare for internal growth. ... Đọc tiếp →

Finding Local Search Success, Post-Pigeon and Penguin 3.0

Hot on the heels of the latest Penguin update, marketers are scrambling to measure its effects. Penguin 3.0, the first update since October 4, 2013, completed its rollout early Monday, ... Đọc tiếp →

4 Good Reasons To Give Your Website a “Fall Overhaul”

Just like spring cleaning is a time to prepare for the busier months ahead, fall overhaul is a time to come back from the distractions of warmer/sunnier days and prepare for internal ... Đọc tiếp →

Introducing the Local Marketing Adoption Curve

The explosion of channels and devices has made the opportunity to connect with consumers more abundant, as well as more daunting, than ever. Today, marketers must ensure their brands ... Đọc tiếp →

5 Ways Social Media Could Hurt Your Business by @albertcostill

Spam Sandwich Those new to the concept of social media often get a rude awakening once they get started. Most business owners are used to traditional advertising methods, and they tend ... Đọc tiếp →

3 Ways to Start Selling Stuff Online

It’s the all American dream to open your own business—work from home, make your own hours, you’re your boss to #%@ off, etc. Or, it’s the proactive approach to unemployment/retirement/a ... Đọc tiếp →

Drive Your Clicks In-Store With Local Inventory Ads

Local inventory ads are a new version of a product listing ad. As well as the price, title, and image, these ads will also display a store marker. This new information is pulled from ... Đọc tiếp →

What to do when you run out of great topic ideas

Managing a blog can be tricky. No matter how much you love the topic, after so long it gets old. When you reach that point, any topics you come up with will also be dull and uninteresting. ... Đọc tiếp →

What if Ranking #1 in Google isn’t As Important as You’d Think

This is not another “SEO is dead” claim. Search engine ranking will always be one of the most effective sources of qualified traffic—AKA potential customers. But that’s just ... Đọc tiếp →

The Problem with Sales Copy

There are too many sales page templates out there. There are too many self-proclaimed gurus promising to share the proven formula for writing copy that sells. As a result, there are ... Đọc tiếp →

The Only Link Building Strategy That Matters

If you’re still associating Page Rank with backlinks then you might want to catch up with the rest of your competitors and understand that driving targeted traffic to your website ... Đọc tiếp →

The Magic Beans of a Strong Website

Having a website for your business is not an option, it’s a necessity. Yet when you build a website just to have a website, you might cut a few corners that result in an ineffective ... Đọc tiếp →

Centralizing Location Data: 3 Steps to Local SEO Success

After five years of growth in the north Chicago suburb of Evanston, my company outgrew the space and recently relocated to Chicago’s Loop. I was part of the relocation effort ... Đọc tiếp →

Centralizing Location Data: 3 Steps to Local SEO Success

After five years of growth in the north Chicago suburb of Evanston, my company outgrew the space and recently relocated to Chicago’s Loop. I was part of the relocation effort ... Đọc tiếp →

The End of Google Authorship?

After a 3 year experiment, Google has ended Google Authorship—the program where writers could embed tags into their Google Plus profile to match their content (blog articles) and ... Đọc tiếp →

The Definition of Branding

Brand is something you must define yourself. If you don’t, it simply doesn’t exist. Generally speaking, brand can be the set of expectations, memories, stories, and relationships ... Đọc tiếp →

Simplifying Social Media Marketing for Your Small Business

Social media marketing is not a new thing anymore, and that means there’s no excuse to be doing it wrong. Whether you’re a startup or just one of the last to join in, take the ... Đọc tiếp →

Starting a New Business? Here’s 8 Steps to Building A Marketable Brand

Sometime between conceptualization and launch, a startup business needs to establish a brand. This is your identity—it puts you on the field and helps you stand out so no prospects ... Đọc tiếp →

Google’s My Maps Upgrade Presents Opportunities for Local Search

Google has announced upgraded My Maps features, which, by the end of the year, will replace classic Google Maps, it says. How Does Google My Maps Work? When users land on the My Maps ... Đọc tiếp →

Not Another Google Animal!

Just in case you’ve been frozen or living in a cave for the last few years, you should know that SEO isn’t what it used to be after a series of Googlealgorithm updates named after ... Đọc tiếp →