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Best Practices for Writing Better Blogs

This article focuses on the foundational skills it takes to be a quality blog or article writer, so the information is not intended for those who consider themselves existing professionals. ... Đọc tiếp →

How Google Pigeon Impacted Local Queries, and What You Can Do

Google’s local algorithm update, “Pigeon,” took flight around July 24, 2014, affecting U.S. English queries. Local businesses have been scrambling to adjust, as some deal ... Đọc tiếp →

4 Things Search Marketers Can Do to Ensure a Happy Holiday

The holiday shopping season can be make or break for marketers as many count on sales to soar during this time of year. Last year, paid search continued to be a top performer with impressions, ... Đọc tiếp →

Secret Sauce LoMo Tips for More PPC Sales

Here’s a staggering statistic: 73 percent of U.S. consumers prefer to use their phone to search for local information. Paid search marketers have understood that mobile is important ... Đọc tiếp →

Secret Sauce LoMo Tips for More PPC Sales

Here’s a staggering statistic: 73 percent of U.S. consumers prefer to use their phone to search for local information. Paid search marketers have understood that mobile is important ... Đọc tiếp →

A Guide to Multinational & Multilingual SEO for Global Expansion in 2015

Each day your business remains local is a day of missed opportunities. In our global economy, it’s crucial your company extends the reach of its presence across national borders. Consider ... Đọc tiếp →

Are Keywords Still Relevant?

Everybody knows that quality content is king. That the top ranking content focuses on topics, not keywords… but isn’t that in direct contradiction of the most basic foundation ... Đọc tiếp →

An Easy to Use Content Strategy Template

Every internet marketer is going to have their own way of providing clients with a unique content strategy… whether it is a single page of bullet points, a power point presentation, ... Đọc tiếp →

How Location Data Can Change Search

It feels like it has been the “Year of Mobile” for the past five years, with bloggers just like myself claiming this is the year consumers will shift and advertisers will ... Đọc tiếp →

Instagram Upgrades Search, Editing, and Explore Features

Instagram listened to its users and determined that it was time to evolve its system to meet the needs of consumers. So on November 10, Instagram released iOS version 6.2 for Apple ... Đọc tiếp →

A Handy Dandy Sales Copywriting Checklist

It’s time to move away from the hyped out headlines and generic templates. The focal point of your entire sales presentation should be your solution… not the manipulative tricks ... Đọc tiếp →

5 Specific Ways You Can Write (Better) For The Web

When it comes to writing for the web, you don’t exactly want to ignore everything your English teach taught you. Spelling and grammar is important… but you’re not exactly writing ... Đọc tiếp →

4 Simple Steps to Give Your Website a Fall Overhaul

Spring cleaning is a time to prepare for the busier months ahead, while fall overhaul is a time to come back from the distractions of warmer/sunnier days and prepare for internal growth. ... Đọc tiếp →

Finding Local Search Success, Post-Pigeon and Penguin 3.0

Hot on the heels of the latest Penguin update, marketers are scrambling to measure its effects. Penguin 3.0, the first update since October 4, 2013, completed its rollout early Monday, ... Đọc tiếp →

4 Good Reasons To Give Your Website a “Fall Overhaul”

Just like spring cleaning is a time to prepare for the busier months ahead, fall overhaul is a time to come back from the distractions of warmer/sunnier days and prepare for internal ... Đọc tiếp →

Introducing the Local Marketing Adoption Curve

The explosion of channels and devices has made the opportunity to connect with consumers more abundant, as well as more daunting, than ever. Today, marketers must ensure their brands ... Đọc tiếp →

5 Ways Social Media Could Hurt Your Business by @albertcostill

Spam Sandwich Those new to the concept of social media often get a rude awakening once they get started. Most business owners are used to traditional advertising methods, and they tend ... Đọc tiếp →

3 Ways to Start Selling Stuff Online

It’s the all American dream to open your own business—work from home, make your own hours, you’re your boss to #%@ off, etc. Or, it’s the proactive approach to unemployment/retirement/a ... Đọc tiếp →

Drive Your Clicks In-Store With Local Inventory Ads

Local inventory ads are a new version of a product listing ad. As well as the price, title, and image, these ads will also display a store marker. This new information is pulled from ... Đọc tiếp →

What to do when you run out of great topic ideas

Managing a blog can be tricky. No matter how much you love the topic, after so long it gets old. When you reach that point, any topics you come up with will also be dull and uninteresting. ... Đọc tiếp →