Google Florida Update 2: What’s Changed? Early Insights & Reaction

Google Florida Update 2: What’s Changed? Early Insights & Reaction

Reaction and feedback to Google’s Update Florida 2 is generally more upbeat than negative. A common theme among many in the SEO community is that Update Florida 2 is behaving like a rollback of previous updates.

Google released a broad core search algorithm on March 12

Google released a broad core search algorithm on March 12

A rare Google confirmation came related to a Google search algorithm update this week. Google restated previous advice that there is no fix if your site was negatively impacted.

Google’s CTR answer just what you’d expect, and this is why SEOs go bananas

Google’s CTR answer just what you’d expect, and this is why SEOs go bananas

Google has finally sent us an official statement about our question if Google use click through rate for rankings. Sadly the statement will lead to even more confusion and debate.

Google Search Algorithm Ranking Update Again On October 8th & 9th?

Google Search Algorithm Ranking Update Again On October 8th & 9th?

I know, Google updates every day, but I promise, I try to limit my coverage of these Google search ranking updates to those that drive a lot of chatter within the community and show additional signs of evidence around a ranking update. And today I am seeing signs again of a Google update, which makes the past several weeks jammed pack with algorithm tweaks and updates.

Google confirms broad search algorithm update is rolling out

Google confirms broad search algorithm update is rolling out

There is no 'fix' if your website was hurt by this last Google update, Google says. But at least you know there was indeed a Google update that may have impacted your website in a good or bad way.

Epic Roundup: The Biggest Things To Happen In Paid Search In 2015

Epic Roundup: The Biggest Things To Happen In Paid Search In 2015

From new deals to more data to changes in what a conversion is, 2015 was packed with PPC changes.

Microsoft Silences “Hey Cortana” In US Version Of Android App

Microsoft Silences “Hey Cortana” In US Version Of Android App

Feature reportedly interfering with microphone on Android devices.

Facebook Rolls Out Live Streaming “Mentions” Android App For Verified Users

Facebook Rolls Out Live Streaming “Mentions” Android App For Verified Users

Verified users with Android phones will now have the ability to stream live video on "Mentions," as Facebook continues its foray into live video.

MediaBrix Brings Its Brand Of Mobile Ads To Messaging App Kik

MediaBrix Brings Its Brand Of Mobile Ads To Messaging App Kik

New York City-based company is the latest to try its hand at user-rewarded advertising on this booming service.

SEO

Google Florida Update 2: What’s Changed? Early Insights & Reaction

Google Florida Update 2: What’s Changed? Early Insights & Reaction

Reaction and feedback to Google’s Update Florida 2 is generally more upbeat than negative. A common theme among many in the SEO community is that Update Florida 2 is behaving like a rollback of previous updates.

Google released a broad core search algorithm on March 12

Google released a broad core search algorithm on March 12

A rare Google confirmation came related to a Google search algorithm update this week. Google restated previous advice that there is no fix if your site was negatively impacted.

SEM

Brand Bidding & PPC Optimization: The Value Of Brand Keywords (Part 2 of 8)

Brand Bidding & PPC Optimization: The Value Of Brand Keywords (Part 2 of 8)

Columnist Lori Weiman continues her series on brand bidding for PPC by discussing how brand terms improve the bottom line for advertisers.

PPC Paydirt: Check Out Our Top Paid Search Columns Of 2015!

PPC Paydirt: Check Out Our Top Paid Search Columns Of 2015!

From retargeting tactics to time-saving AdWords scripts, our top SEM columns from the past year covered a diverse range of topics. Check them out!

The Majority of B2B Companies Are Using Incomplete Data

The Majority of B2B Companies Are Using Incomplete Data

Almost three quarters of the records in B2B marketing databases are inaccurate or incomplete, according to a new study by Dun & Bradstreet NetProspex.

Forget B2B or B2C - It's About C2B

Forget B2B or B2C - It's About C2B

Speakers at IBM Amplify zero in on a better way to think about marketing strategy—the customer-to-business approach.

What Time Is The Super Bowl? Google & Bing Are Confused

What Time Is The Super Bowl? Google & Bing Are Confused

You might get information for 2015, depending on how you ask.

Charles Perrault Google Doodle Marks 17th Century Fairy Tale Author’s 388th Birthday

Charles Perrault Google Doodle Marks 17th Century Fairy Tale Author’s 388th Birthday

Today's Google logo has been replaced with series of Doodles to honor Perrault classics like "Cinderella" and "Sleeping Beauty."