News SEO, SEM and Marketing Online

Brand Bidding & PPC Optimization: The Value Of Brand Keywords (Part 2 of 8)

Google confirms broad search algorithm update is rolling out

There is no 'fix' if your website was hurt by this last Google update, Google says. But at least you know there was indeed a Google update that may have impacted your website in a good or bad way.

Successful SEO programs require content that supports the entire buy cycle

Columnist Joe Goers argues that many websites are focusing too much on the bottom of the funnel -- to the detriment of their SEO success.

Brand Bidding & PPC Optimization: The Value Of Brand Keywords (Part 2 of 8)

Columnist Lori Weiman continues her series on brand bidding for PPC by discussing how brand terms improve the bottom line for advertisers.

How To Ensure Your SEO Recommendations Get Implemented

Uncooperative clients and vendors got you down? Columnist Winston Burton gives his advice on how to overcome organizational hurdles to SEO success

9 Examples Of Link-Worthy Resources For E-Commerce Sites

Wondering how to get links to your internal e-commerce pages? Columnist Julie Joyce showcases some companies that are using creative tactics and content to attract links.

Bing

Epic Roundup: The Biggest Things To Happen In Paid Search In 2015

From new deals to more data to changes in what a conversion is, 2015 was packed with PPC changes.

Microsoft Silences “Hey Cortana” In US Version Of Android App

Feature reportedly interfering with microphone on Android devices.

Social

Facebook Rolls Out Live Streaming “Mentions” Android App For Verified Users

Verified users with Android phones will now have the ability to stream live video on "Mentions," as Facebook continues its foray into live video.

MediaBrix Brings Its Brand Of Mobile Ads To Messaging App Kik

New York City-based company is the latest to try its hand at user-rewarded advertising on this booming service.

SEO

Google confirms broad search algorithm update is rolling out

There is no 'fix' if your website was hurt by this last Google update, Google says. But at least you know there was indeed a Google update that may have impacted your website in a good or bad way.

Successful SEO programs require content that supports the entire buy cycle

Columnist Joe Goers argues that many websites are focusing too much on the bottom of the funnel -- to the detriment of their SEO success.

SEM

Brand Bidding & PPC Optimization: The Value Of Brand Keywords (Part 2 of 8)

Columnist Lori Weiman continues her series on brand bidding for PPC by discussing how brand terms improve the bottom line for advertisers.

PPC Paydirt: Check Out Our Top Paid Search Columns Of 2015!

From retargeting tactics to time-saving AdWords scripts, our top SEM columns from the past year covered a diverse range of topics. Check them out!

B2B Marketing

The Majority of B2B Companies Are Using Incomplete Data

Almost three quarters of the records in B2B marketing databases are inaccurate or incomplete, according to a new study by Dun & Bradstreet NetProspex.

Forget B2B or B2C - It's About C2B

Speakers at IBM Amplify zero in on a better way to think about marketing strategy—the customer-to-business approach.

Google

What Time Is The Super Bowl? Google & Bing Are Confused

You might get information for 2015, depending on how you ask.

Charles Perrault Google Doodle Marks 17th Century Fairy Tale Author’s 388th Birthday

Today's Google logo has been replaced with series of Doodles to honor Perrault classics like "Cinderella" and "Sleeping Beauty."