B2B Content Marketing Is a Numbers Game [Infographic]

B2B Content Marketing Is a Numbers Game [Infographic]

Younger B2B prospects are less likely to read your white papers than older ones, but they're less averse to content with a sales pitch.

5 Ways B2B Marketers Can Channel the B2C Force

5 Ways B2B Marketers Can Channel the B2C Force

Learn to humanize their approach, they can.

Account-Based Marketing Gets Results, Say Users

Account-Based Marketing Gets Results, Say Users

Ninety-six percent of B2B marketers using account-based marketing report that it's a key driver of marketing success.

Bombora and Adobe Announce Partnership

Bombora and Adobe Announce Partnership

The Bombora data is available via Audience Marketplace.

Pay Attention to Me!

Pay Attention to Me!

Eight ways B2B marketers can better engage their audiences inside and outside of the inbox.

Your Buyer Has a Name

Your Buyer Has a Name

B2B companies that use personas are twice as likely to exceed lead and revenue goals as those that don't.

B2B Buyer Demands Have Changed the Game

B2B Buyer Demands Have Changed the Game

Ninety-eight percent of global business buyers do at least some online research on work-related purchases they make offline.

B2B: Glass Is Half Empty on Digital Commerce

B2B: Glass Is Half Empty on Digital Commerce

Digital commerce revenues in the B2B market are still surprisingly small, a new report says.

A B2B Campaign Designed for Adventure

A B2B Campaign Designed for Adventure

Tetra Pak successfully uses a highly targeted campaign to demonstrate its marketing and product expertise, not just sell packaging.

SEO

Google is Releasing a Broad Core Algorithm Update Today, September 24th

Google is Releasing a Broad Core Algorithm Update Today, September 24th

Google has given SEOs and site owners advance notice that a broad core algorithm update will be released later today.

Google Search Console speeds up data in performance reports

Google Search Console speeds up data in performance reports

Google also updated the export to let you choose the timeframe of the export.

SEM

Brand Bidding & PPC Optimization: The Value Of Brand Keywords (Part 2 of 8)

Brand Bidding & PPC Optimization: The Value Of Brand Keywords (Part 2 of 8)

Columnist Lori Weiman continues her series on brand bidding for PPC by discussing how brand terms improve the bottom line for advertisers.

PPC Paydirt: Check Out Our Top Paid Search Columns Of 2015!

PPC Paydirt: Check Out Our Top Paid Search Columns Of 2015!

From retargeting tactics to time-saving AdWords scripts, our top SEM columns from the past year covered a diverse range of topics. Check them out!

The Majority of B2B Companies Are Using Incomplete Data

The Majority of B2B Companies Are Using Incomplete Data

Almost three quarters of the records in B2B marketing databases are inaccurate or incomplete, according to a new study by Dun & Bradstreet NetProspex.

Forget B2B or B2C - It's About C2B

Forget B2B or B2C - It's About C2B

Speakers at IBM Amplify zero in on a better way to think about marketing strategy—the customer-to-business approach.

Paid social, even print tops SEM as marketing priorities for SMBs, survey finds

Paid social, even print tops SEM as marketing priorities for SMBs, survey finds

Paid-search ranked near the bottom of the list for 2019. Google has spent years building out a third party partner/reseller network focused on small businesses (SMBs). And while there have always been ROI (perception) and retention challenges with AdWords, a new survey from BrandMuscle suggests paid search is being deprioritized by SMBs in their overall marketing mix.

What Time Is The Super Bowl? Google & Bing Are Confused

What Time Is The Super Bowl? Google & Bing Are Confused

You might get information for 2015, depending on how you ask.