B2B Content Marketing Is a Numbers Game [Infographic]
![B2B Content Marketing Is a Numbers Game [Infographic]](http://seovua.com/images/article/2016-01-15/infographicweekly082115818851.jpg)
Younger B2B prospects are less likely to read your white papers than older ones, but they're less averse to content with a sales pitch.
Account-Based Marketing Gets Results, Say Users
Ninety-six percent of B2B marketers using account-based marketing report that it's a key driver of marketing success.
Eight ways B2B marketers can better engage their audiences inside and outside of the inbox.
B2B companies that use personas are twice as likely to exceed lead and revenue goals as those that don't.
B2B Buyer Demands Have Changed the Game
Ninety-eight percent of global business buyers do at least some online research on work-related purchases they make offline.
B2B: Glass Is Half Empty on Digital Commerce
Digital commerce revenues in the B2B market are still surprisingly small, a new report says.
A B2B Campaign Designed for Adventure
Tetra Pak successfully uses a highly targeted campaign to demonstrate its marketing and product expertise, not just sell packaging.
Google confirms broad search algorithm update is rolling out
There is no 'fix' if your website was hurt by this last Google update, Google says. But at least you know there was indeed a Google update that may have impacted your website in a good or bad way.
Successful SEO programs require content that supports the entire buy cycle
Columnist Joe Goers argues that many websites are focusing too much on the bottom of the funnel -- to the detriment of their SEO success.
Brand Bidding & PPC Optimization: The Value Of Brand Keywords (Part 2 of 8)
Columnist Lori Weiman continues her series on brand bidding for PPC by discussing how brand terms improve the bottom line for advertisers.
PPC Paydirt: Check Out Our Top Paid Search Columns Of 2015!
From retargeting tactics to time-saving AdWords scripts, our top SEM columns from the past year covered a diverse range of topics. Check them out!
The Majority of B2B Companies Are Using Incomplete Data
Almost three quarters of the records in B2B marketing databases are inaccurate or incomplete, according to a new study by Dun & Bradstreet NetProspex.
Forget B2B or B2C - It's About C2B
Speakers at IBM Amplify zero in on a better way to think about marketing strategy—the customer-to-business approach.
What Time Is The Super Bowl? Google & Bing Are Confused
You might get information for 2015, depending on how you ask.
Charles Perrault Google Doodle Marks 17th Century Fairy Tale Author’s 388th Birthday
Today's Google logo has been replaced with series of Doodles to honor Perrault classics like "Cinderella" and "Sleeping Beauty."