Bing

15/01/2016 | 21:40 GMT+7

Bing Now Powers AOL Search: What Advertisers Need To Know

microsoft-aol-logos2-1920

The move is now official: Bing has taken over serving search results and ads for AOL from Google. Initially announced in June 2015, the 10-year deal affects all AOL search traffic worldwide and on all devices. For more details on what this means in terms of market share, be sure to read Greg Sterling’s coverage on Search Engine Land. Here’s a look at what the move means for those managing Bing Ads campaigns.

First, the Ad distribution section under Ad Group level settings now includes AOL along with Bing and Yahoo.

bing-aol-ad-distribution

You can now also change ad group level network distribution within Bing Ads Editor. Whatever your settings are now, they won’t change, other than the fact that AOL is now included.aol-bing-ads-editor

Bringing AOL into the fold also includes AOL’s syndicated search partners in relevant locations. You’ll have insights into this type of traffic that wasn’t available when AOL ads were served by Google. In the Website URL (Publisher) report, the URLs of AOL owned and operated websites will be shown on separate lines and not consolidated with Bing and Yahoo’s owned and operated websites listed under "Bing and Yahoo! Search Properties Only.” You might not necessarily know that the site is part of the AOL syndication, but you will be able to add individual sites to exclusion lists.

AOL search also now appears as a new value in the Network and Top vs. Other columns in reports (including those run from the Reporting API), such as the Keyword performance report and Campaign performance report, and AOL is listed with Bing and Yahoo syndicated search partners.

AOL traffic now factors into both Bing Ads Campaign and Keyword Planners, as well. For more details, see the Bing Ads blog post on the updates.

Chia sẽ
  
Ý kiến bạn đọc
SEO

Google Search Algorithm Ranking Update Again On October 8th & 9th?

Google Search Algorithm Ranking Update Again On October 8th & 9th?

I know, Google updates every day, but I promise, I try to limit my coverage of these Google search ranking updates to those that drive a lot of chatter within the community and show additional signs of evidence around a ranking update. And today I am seeing signs again of a Google update, which makes the past several weeks jammed pack with algorithm tweaks and updates.

Google confirms broad search algorithm update is rolling out

Google confirms broad search algorithm update is rolling out

There is no 'fix' if your website was hurt by this last Google update, Google says. But at least you know there was indeed a Google update that may have impacted your website in a good or bad way.

SEM

Brand Bidding & PPC Optimization: The Value Of Brand Keywords (Part 2 of 8)

Brand Bidding & PPC Optimization: The Value Of Brand Keywords (Part 2 of 8)

Columnist Lori Weiman continues her series on brand bidding for PPC by discussing how brand terms improve the bottom line for advertisers.

PPC Paydirt: Check Out Our Top Paid Search Columns Of 2015!

PPC Paydirt: Check Out Our Top Paid Search Columns Of 2015!

From retargeting tactics to time-saving AdWords scripts, our top SEM columns from the past year covered a diverse range of topics. Check them out!

The Majority of B2B Companies Are Using Incomplete Data

The Majority of B2B Companies Are Using Incomplete Data

Almost three quarters of the records in B2B marketing databases are inaccurate or incomplete, according to a new study by Dun & Bradstreet NetProspex.

Forget B2B or B2C - It's About C2B

Forget B2B or B2C - It's About C2B

Speakers at IBM Amplify zero in on a better way to think about marketing strategy—the customer-to-business approach.

What Time Is The Super Bowl? Google & Bing Are Confused

What Time Is The Super Bowl? Google & Bing Are Confused

You might get information for 2015, depending on how you ask.

Charles Perrault Google Doodle Marks 17th Century Fairy Tale Author’s 388th Birthday

Charles Perrault Google Doodle Marks 17th Century Fairy Tale Author’s 388th Birthday

Today's Google logo has been replaced with series of Doodles to honor Perrault classics like "Cinderella" and "Sleeping Beauty."