10/01/2016 | 13:53 GMT+7
RNTS Media Completes $45M Acquisition Of Mobile Ad Company Heyzap
The deal is done — Germany company says it has completed its acquisition of .
The acquisition is worth up to $45 million, specifically $20 million in cash upfront, with cash and stock earn outs of $25 million. It was and represents a team up between two mobile ad companies, namely Heyzap and RNTS subsidiary Fyber.
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“Monetization strategies on the publisher side get a lot more sophisticated,” Bodczek said. “Publishers have become more demanding about the quality of these services.”
Heyzap was incubated at Y Combinator and raised $8 million in total funding from investors including Founder Collective, Union Square Ventures and Qualcomm Ventures, . RNTS also says that by adding the Heyzap’s reach of 130 million unique users, the combined platform will reach more than half a billion people each month.
Update: An earlier version of this post reversed figures for upfront payment and earnout. The figures are now corrected.
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