Mobile

10/01/2016 | 13:53 GMT+7

RNTS Media Completes $45M Acquisition Of Mobile Ad Company Heyzap

The deal is done — Germany company says it has completed its acquisition of .

The acquisition is worth up to $45 million, specifically $20 million in cash upfront, with cash and stock earn outs of $25 million. It was and represents a team up between two mobile ad companies, namely Heyzap and RNTS subsidiary Fyber.

Related Articles

RNTS CEO Andreas Bodczek said the entire Heyzap team will be joining the Fyber office in San Francisco, and the companies will be working together to create “a unified platform that combines the best of both worlds,” though he added that the details are still being worked out.

“Monetization strategies on the publisher side get a lot more sophisticated,” Bodczek said. “Publishers have become more demanding about the quality of these services.”

Heyzap was incubated at Y Combinator and raised $8 million in total funding from investors including Founder Collective, Union Square Ventures and Qualcomm Ventures, . RNTS also says that by adding the Heyzap’s reach of 130 million unique users, the combined platform will reach more than half a billion people each month.

Update: An earlier version of this post reversed figures for upfront payment and earnout. The figures are now corrected.

Chia sẽ
  
Ý kiến bạn đọc
SEO

Google Florida Update 2: What’s Changed? Early Insights & Reaction

Google Florida Update 2: What’s Changed? Early Insights & Reaction

Reaction and feedback to Google’s Update Florida 2 is generally more upbeat than negative. A common theme among many in the SEO community is that Update Florida 2 is behaving like a rollback of previous updates.

Google released a broad core search algorithm on March 12

Google released a broad core search algorithm on March 12

A rare Google confirmation came related to a Google search algorithm update this week. Google restated previous advice that there is no fix if your site was negatively impacted.

SEM

Brand Bidding & PPC Optimization: The Value Of Brand Keywords (Part 2 of 8)

Brand Bidding & PPC Optimization: The Value Of Brand Keywords (Part 2 of 8)

Columnist Lori Weiman continues her series on brand bidding for PPC by discussing how brand terms improve the bottom line for advertisers.

PPC Paydirt: Check Out Our Top Paid Search Columns Of 2015!

PPC Paydirt: Check Out Our Top Paid Search Columns Of 2015!

From retargeting tactics to time-saving AdWords scripts, our top SEM columns from the past year covered a diverse range of topics. Check them out!

The Majority of B2B Companies Are Using Incomplete Data

The Majority of B2B Companies Are Using Incomplete Data

Almost three quarters of the records in B2B marketing databases are inaccurate or incomplete, according to a new study by Dun & Bradstreet NetProspex.

Forget B2B or B2C - It's About C2B

Forget B2B or B2C - It's About C2B

Speakers at IBM Amplify zero in on a better way to think about marketing strategy—the customer-to-business approach.

What Time Is The Super Bowl? Google & Bing Are Confused

What Time Is The Super Bowl? Google & Bing Are Confused

You might get information for 2015, depending on how you ask.

Charles Perrault Google Doodle Marks 17th Century Fairy Tale Author’s 388th Birthday

Charles Perrault Google Doodle Marks 17th Century Fairy Tale Author’s 388th Birthday

Today's Google logo has been replaced with series of Doodles to honor Perrault classics like "Cinderella" and "Sleeping Beauty."