Mobile

15/01/2016 | 16:41 GMT+7

The GoProblem

Action cameras are like tablets. Lots of people want ONE. But very few need to constantly update to the latest model.

I suspect this is why , it’s reduced sales , and it had to lay off 7% of its employees this week. It’s hitting market saturation. Many of the people likely to buy a GoPro already have one and don’t need another.

Their first one is probably already gathering dust for 11 months a year. Face it. We’re not all extreme sports champions. We go skiing or surfing or biking occasionally. We want something to capture those experiences. Any GoPro will do.

Our friends will be impressed and we’ll get to relive the memories even if the photos and videos aren’t shot at cutting edge resolution. Even if the battery ran low and we couldn’t choose from the entire day’s activity. Even if it was a little bulkier in our pocket.

An action camera does what none of our other devices do. But upgrading to this year’s version doesn’t do much more. It’s not your phone, that you use all day every day and that every one sees. It’s not a status object.

It’s not your laptop, where slightly better specs can make your life or work less annoying. It’s not a fundamental tool. An older, used GoPro or a is fine.

An action camera is like a tablet. It’s nice to sometimes read or watch movies or play games on at tablet. But my years old iPad is fine. When I bought it, I bought the newest one. But since then I’ve never even considered buying another. This, combined with growing phone screens has led to , and I believe the same is happening with action cameras.

Tablet sales plateau

Sure, there are adrenaline junkies and adventure photographers who will want the best action cam they can get. And GoPro’s own drones and virtual reality rigs could unlock new functionality that spur sales.

But GoPro’s stock is down 15% today and around 77% over the past year. To thrive, the company will need to do something truly innovative. Otherwise there’s little reason for people to buy the newest GoPro. The one they already threw in a drawer is good enough.

Chia sẽ
  
Ý kiến bạn đọc
SEO

Google is Releasing a Broad Core Algorithm Update Today, September 24th

Google is Releasing a Broad Core Algorithm Update Today, September 24th

Google has given SEOs and site owners advance notice that a broad core algorithm update will be released later today.

Google Search Console speeds up data in performance reports

Google Search Console speeds up data in performance reports

Google also updated the export to let you choose the timeframe of the export.

SEM

Brand Bidding & PPC Optimization: The Value Of Brand Keywords (Part 2 of 8)

Brand Bidding & PPC Optimization: The Value Of Brand Keywords (Part 2 of 8)

Columnist Lori Weiman continues her series on brand bidding for PPC by discussing how brand terms improve the bottom line for advertisers.

PPC Paydirt: Check Out Our Top Paid Search Columns Of 2015!

PPC Paydirt: Check Out Our Top Paid Search Columns Of 2015!

From retargeting tactics to time-saving AdWords scripts, our top SEM columns from the past year covered a diverse range of topics. Check them out!

The Majority of B2B Companies Are Using Incomplete Data

The Majority of B2B Companies Are Using Incomplete Data

Almost three quarters of the records in B2B marketing databases are inaccurate or incomplete, according to a new study by Dun & Bradstreet NetProspex.

Forget B2B or B2C - It's About C2B

Forget B2B or B2C - It's About C2B

Speakers at IBM Amplify zero in on a better way to think about marketing strategy—the customer-to-business approach.

Paid social, even print tops SEM as marketing priorities for SMBs, survey finds

Paid social, even print tops SEM as marketing priorities for SMBs, survey finds

Paid-search ranked near the bottom of the list for 2019. Google has spent years building out a third party partner/reseller network focused on small businesses (SMBs). And while there have always been ROI (perception) and retention challenges with AdWords, a new survey from BrandMuscle suggests paid search is being deprioritized by SMBs in their overall marketing mix.

What Time Is The Super Bowl? Google & Bing Are Confused

What Time Is The Super Bowl? Google & Bing Are Confused

You might get information for 2015, depending on how you ask.