SEM

15/01/2016 | 16:20 GMT+7

Bing Results & Ads Now Live On AOL Search

bing-logo-white-diagonal-1200

It was announced last year, but now it’sofficial: "Bing powers AOL’s web, mobile, and tablet search, providing paid search ads and algorithmic organic search results to AOL’s properties worldwide.” Citing comScore data, Microsoft now says that Bing is behind "close to one-third of US PC web searches.”

Beyond providing web search results for Siri on Apple devices, most of the Bing search volume is on the desktop. Last April, Bing crossed the 20-percent market share thresholdon the PC. Today, it stands at just under 21 percent. Adding in Yahoo organic, and now AOL results, Bing is responsible for something like 34 percent of organic search results versus Google’s nearly two-thirds.

November search market share US

Last year, Bing and Yahoo, under the terms of a renegotiated deal, agreed that 51 percent of Yahoo algorithmic results must carry Bing Ads. That doesn’t extend into mobile, however.

In mobile search, Google is more dominant than on the PC, with more than 90 percent market share, according to StatCounter. Even if this isn’t entirely accurate, it shows the significant gap in mobile between the engines.

mobile search share in US

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Google Search Algorithm Ranking Update Again On October 8th & 9th?

Google Search Algorithm Ranking Update Again On October 8th & 9th?

I know, Google updates every day, but I promise, I try to limit my coverage of these Google search ranking updates to those that drive a lot of chatter within the community and show additional signs of evidence around a ranking update. And today I am seeing signs again of a Google update, which makes the past several weeks jammed pack with algorithm tweaks and updates.

Google confirms broad search algorithm update is rolling out

Google confirms broad search algorithm update is rolling out

There is no 'fix' if your website was hurt by this last Google update, Google says. But at least you know there was indeed a Google update that may have impacted your website in a good or bad way.

SEM

Brand Bidding & PPC Optimization: The Value Of Brand Keywords (Part 2 of 8)

Brand Bidding & PPC Optimization: The Value Of Brand Keywords (Part 2 of 8)

Columnist Lori Weiman continues her series on brand bidding for PPC by discussing how brand terms improve the bottom line for advertisers.

PPC Paydirt: Check Out Our Top Paid Search Columns Of 2015!

PPC Paydirt: Check Out Our Top Paid Search Columns Of 2015!

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The Majority of B2B Companies Are Using Incomplete Data

The Majority of B2B Companies Are Using Incomplete Data

Almost three quarters of the records in B2B marketing databases are inaccurate or incomplete, according to a new study by Dun & Bradstreet NetProspex.

Forget B2B or B2C - It's About C2B

Forget B2B or B2C - It's About C2B

Speakers at IBM Amplify zero in on a better way to think about marketing strategy—the customer-to-business approach.

What Time Is The Super Bowl? Google & Bing Are Confused

What Time Is The Super Bowl? Google & Bing Are Confused

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Charles Perrault Google Doodle Marks 17th Century Fairy Tale Author’s 388th Birthday

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Today's Google logo has been replaced with series of Doodles to honor Perrault classics like "Cinderella" and "Sleeping Beauty."