SEO

02/08/2018 | 09:48 GMT+7

Google confirms broad search algorithm update is rolling out

Google confirmed Wednesday on Twitter that it released a "broad core algorithm update” this week. This was after the search community noticed shifts in rankings and traffic earlier this morning. Google will release several algorithm updates per year that it may confirm, while many others are not confirmed or recognized by Google.
Google confirmed Wednesday on Twitter that it released a "broad core algorithm update” this week. This was after the search community noticed shifts in rankings and traffic earlier this morning. Google will release several algorithm updates per year that it may confirm, while many others are not confirmed or recognized by Google.

Here is the tweet:

Google confirms broad search algorithm update is rolling out

The March update and April update from earlier this year were also "broad core algorithm updates.” Google said its advice to webmasters on these updates has not changed. Here is what Google said back then:

Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year.

As with any update, some sites may note drops or gains. There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded.

There’s no "fix” for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages.

In short, Google will continue to refine its algorithms in order to make its search results better for their users. Google is telling webmasters that there is nothing a webmaster can do to "fix” their pages to rank better after an update. Instead, try to keep making your website better over time, and Google may recognize those improvements over time, and your rankings may improve.
Chia sẽ
  
Ý kiến bạn đọc
SEO

Google June 2019 core update finished rolling out on June 8

Google June 2019 core update finished rolling out on June 8

Danny Sullivan from Google confirmed that the June 2019 core update that began rolling out on June 3rd finished rolling out on June 8th.

Google’s de-indexing issue still not fully resolved but Google is working on it

Google’s de-indexing issue still not fully resolved but Google is working on it

Not fixed yet - but Google is working on it and has been communicating better about the issue.

SEM

Brand Bidding & PPC Optimization: The Value Of Brand Keywords (Part 2 of 8)

Brand Bidding & PPC Optimization: The Value Of Brand Keywords (Part 2 of 8)

Columnist Lori Weiman continues her series on brand bidding for PPC by discussing how brand terms improve the bottom line for advertisers.

PPC Paydirt: Check Out Our Top Paid Search Columns Of 2015!

PPC Paydirt: Check Out Our Top Paid Search Columns Of 2015!

From retargeting tactics to time-saving AdWords scripts, our top SEM columns from the past year covered a diverse range of topics. Check them out!

The Majority of B2B Companies Are Using Incomplete Data

The Majority of B2B Companies Are Using Incomplete Data

Almost three quarters of the records in B2B marketing databases are inaccurate or incomplete, according to a new study by Dun & Bradstreet NetProspex.

Forget B2B or B2C - It's About C2B

Forget B2B or B2C - It's About C2B

Speakers at IBM Amplify zero in on a better way to think about marketing strategy—the customer-to-business approach.

Paid social, even print tops SEM as marketing priorities for SMBs, survey finds

Paid social, even print tops SEM as marketing priorities for SMBs, survey finds

Paid-search ranked near the bottom of the list for 2019. Google has spent years building out a third party partner/reseller network focused on small businesses (SMBs). And while there have always been ROI (perception) and retention challenges with AdWords, a new survey from BrandMuscle suggests paid search is being deprioritized by SMBs in their overall marketing mix.

What Time Is The Super Bowl? Google & Bing Are Confused

What Time Is The Super Bowl? Google & Bing Are Confused

You might get information for 2015, depending on how you ask.